Joyal Johnson/ CV
Joyal Johnson

Joyal Johnson

Digital Marketer, Klaviyo Master Certified

Over five years' experience driving e-commerce growth and brand equity through integrated multi-channel campaigns. Deep expertise in email marketing, CRM, lifecycle automation, segmentation and deliverability, with a proven record managing full campaign lifecycles, from strategy through A/B testing and optimisation, across Shopify ecosystems.

linkedin.com/in/jo11 · Glasgow, Scotland
Experience
Marketing & Content Placement · Mackenzie & George
May 2026 – Jul 2026
  • Produced 137+ content assets (posts, Stories, Reels) across an equestrian and country-show event calendar and product launches, lifting posting frequency by 52% and driving engagement up 130–420% across channels.
  • Grew Facebook performance across the board: page visits up 421% (460→2,398), content interactions up 304% (107→432), and reach up 151% (8.7K→21.9K viewers); scaled Instagram views 134% (42.5K→99.6K).
  • Planned, filmed and edited an on-site Reel at the Royal Highland Show, one of the UK's largest agricultural shows, turning live brand presence into high-performing shareable content.
  • Delivered a full SEO audit spanning 110 products, approved and moved into active implementation.
  • Created AI-generated lifestyle product imagery to scale content output without additional photoshoot costs.
  • Authored a Stall Conversion & Customer Data Collection strategy to improve in-person-to-digital conversion at trade shows.
Email Marketing Coordinator · Gosh Digital
Aug 2021 – Present
  • Onboarded 20+ clients, implementing automation and campaign enhancements that delivered 20–40% uplift in engagement and 200–300% increase in conversion rates.
  • Delivered integrated digital campaigns across email/CRM, sales funnels, and web, aligning messaging, offers, and customer journeys to improve lead quality, retention, and ROI.
  • Owned Klaviyo lifecycle marketing, building high-performing flows (welcome, browse/cart abandonment, post-purchase), segmentation strategies, and A/B testing programmes to optimise deliverability and engagement.
  • Built and maintained GoHighLevel funnels and websites, including lead capture pages, product campaigns, and automated follow-up sequences to improve conversion efficiency.
  • Monitored and analysed campaign performance across journeys, translating data insights into iterative CRO and revenue improvements.
  • Managed projects end-to-end, partnering with creative teams to produce high-converting assets and presenting regular performance reports to stakeholders.
Email Marketing Associate · Gosh Digital
Feb 2021 – Aug 2021
  • Earned Certified Klaviyo Master status, deepening expertise in lifecycle automations, flows, segmentation, and campaign execution.
  • Executed 1,000+ email campaigns across 8–10 clients, maintaining high deliverability through rigorous QA; contributed to a reported 300% uplift in conversions through testing-led improvements.
  • Supported broader e-commerce delivery by building and optimising Shopify stores and working across funnel platforms to enhance customer journeys and conversion paths.
Skills & systems

Email Marketing & CRM

Klaviyo (Master Certified), Mailchimp, Lifecycle Automation, Segmentation, A/B Testing, Deliverability, Compliance

E-commerce & Funnels

Shopify, ClickFunnels, GoHighLevel, Google My Business

Digital Marketing

Social Media Management, SEO Fundamentals, CRO, Content Creation, UI/UX Design, Website Development

Analytics & Tools

Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite, WIX, CRM Systems

AI Platforms

Claude, ChatGPT, Gemini, Grok, Perplexity, NotebookLM

Core Competencies

Data-Driven Decision Making, Campaign Strategy, Stakeholder Communication, Project Management, Team Collaboration, Time Management

Education
MSc Digital Marketing, Distinction
University of the West of Scotland, Paisley, Scotland
Sep 2025 – Sep 2026
B.Tech in Electronics and Communication Engineering
SCMS School of Engineering and Technology, India
Aug 2016 – May 2020
Professional qualifications
CertifiedCertified Klaviyo Master, Klaviyo
CertifiedGoogle Digital Marketing and E‑Commerce Professional Certificate, Google
In progressCertified Digital Marketing Professional, DMI PRO
Portfolio & academic work
Personal website
joyaljohnson.com
Photography & creative
instagram.com/ig.callmejo · behance.net/joyal11
Academic projects
Digital Branding (Lees of Scotland Revitalisation), Future Marketing & Transformational Technologies (National Geographic, Social Media 4.0), Digital Marketing Practice (Portfolio Presentation), HALO (An AI Brand Film)
Leadership & volunteering
Student Buddy, Career Service Team, UWS (Jan 2026 – Jul 2026)
Content Volunteer, Renfrewshire Council, Paisley Christmas Lights On (Dec 2025)
Media Team Coordinator, KCYM Moozhikulam Forane (Dec 2024 – Present)
Media Team Coordinator, KCYM Ayroor Unit (Aug 2023 – Dec 2025)
Media Team Member, St. Antony's Church Ayroor (Nov 2020 – Present)
Chairperson, IEEE Student Branch, SSET (Feb 2019 – Mar 2020)
Technical Head, EXPLORA Association, ECE Dept, SSET (Oct 2019 – Sep 2020)
Student Member, MHRD Institute Innovation Council, SSET, Govt of India (Dec 2018 – Jul 2019)
References
Theofilos Tzanidis
Senior Lecturer, University of the West of Scotland
Rong Li
Programme Leader, MSc Digital Marketing, University of the West of Scotland
Interests
PhotographyReadingListening to musicTech & gadgets
Let's talk
Connect on LinkedIn ↗
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