About
My strengths sit where strategy meets execution: turning ideas into systems that consistently improve engagement, conversions and retention.
I've spent five years working across the full campaign lifecycle for e-commerce and service brands: planning, building, launching, testing, analysing and iterating, with deep expertise in email and CRM.
How I work: collaborative, data-informed and solution-first. I like complex problems, clean systems and creative testing, especially in fast-moving teams where good marketing needs both structure and speed.
What I do
Core strengths
Email, content, social and web working as one plan, not four separate ones.
Organic and lifecycle content written to move people, then measured to prove it did.
A/B testing, audience segmentation and ongoing optimisation driven by the data.
A CRO mindset and customer-journey thinking applied across the whole store.
Lifecycle automation, deliverability best practice, personalisation and compliance.
Using AI to speed up research, ideation, content production and testing, while keeping strategy, ethics and human insight at the core.
Selected work
2024–2026
"Joyal is an approachable professional who went above and beyond the technical scope, demonstrating a reliable, community-focused heart in his work."